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The KIMATSU - KBC GROUP was founded by Mr. MANOJ KUMAR MEHROTRA in the year 1998. The founder, having completed his Electronics Engineering from University as of Madras, India, served PHILIPS & TOSHIBA JV for over 12 years as head of operations in Marketing of Electronics & Home Appliances. He is also an MBA in marketing from world known management institute “Jamanalal Bajaj Bombay “, India.

Today KBC GROUP  comprises of several strategic business units operating in Manufacturing, Technology, Vender Development, Marketing and distribution in the fields of Home Appliances , Consumer electronics, Midea & IT products beside other diversified fields such as explosion proof electrical products, ERP Solutions , Geo Systems , General Trading & Finance management.

We are in the Home Appliance business since last 18 years and Market Full range of Appliances in KIMATSU & SOFFIA Brand beside Manufacturing of Air Coolers & Small Appliances &  representing manufactures brand like MODENA , Fantom, ROYAL ,VESTEL ,and Sanam on an exclusive basis for full range of Electronics and Home Appliances.

We are located in Dubai for our Marketing  operations  & extend our distribution  to other parts of Middle East, Europe ,India and Africa with latest state of art facilities, most modern displays and consumer friendly atmosphere. We also source the Appliances for Large Chain Stores and Distributors from World's Top Manufactures in Korea,Thailand, Turkey and China.

  • Customer satisfaction and their comfort is our passion. We at Kimatsu  try to give the customer very best in Home Appliances in terms of quality, service and latest state of art technology & offer innovative products along with guaranteed after sales service.
  • KIMATSU - KARMA IS DUTY & ITSU MEANS - JUST DO IT WITH COMMITMENT . So we work for our valued buyers with commitment & PASSION .

BUSINESS PHILOSOPHY: We at Kimatsu focus on continuous improvement on product services and implementation of various modern systems. Our organization approach is centered on people; based on delegation and on sound process & on transparency of information.

VISION: To offer millions of People  all over Middle East , India & Africa with the Business Motto of " Most innovative" , "Technologically advanced" &  " Ultimate & Reliable " products In Electronics & Appliances. We offer Committed Service to Our Partners & wish to be known for Professional Management ; having a motivated team of managers & Top Marketing professionals .

Armed with our core competence in marketing, technology, management and customer relationships, we wish to work towards excellence in Home Appliances & offer our well diversified product range & services as our major strength.

Considering the opportunities thrown up in the Gulf region in general and the Kingdom of Saudi Arabia in particular, our future philosophy for the fast track growth will depend heavily on join ventures with partners of high standing and business ethics.

We offer world-class products sourced from TOP Quality Manufacturers from all over the world.  All our products come from ISO 9000 - SIGMA SIX Certified companies .While optimizing financial results for the organization, we ensures that citizens of Saudi Arabia & Middle East , our valued customers, to get the best value for their money.

Every successful business hinges on the Human Resources of the organization. Unless, employees are cut out for their jobs, aptly honed in technical and management skills, the cutting edge will be blunt in no time. The process of inducting locally available skills at various levels is also very much a part of our management philosophy.

For us, success is not a destination. It is a journey.

MISSION: Our mission is to identify and market products & services for maximum satisfaction to our selected customers and our goal is to become Product specialists in Electronics, Appliances and Home utility products & represent world top major appliance manufacturers.

OBJECTIVE: Our main objectives are –

  • To represent world state of art manufactured products.
  • To be leader in Marketing & distribution of KIMATSU
  • To offer Excellent Service to OEM buyers and vender Development.
  • To offer 5 P’s of Marketing to selected Buyers & Super Mega Stores .
  • To create a distribution channel through selected Dealers Only.
  • To provide the best infrastructure for after sales & service.
  • To create new methods & systems of sales through Corporate & large Chain stores.

Product & Services


Contact Details

Country : INDIA
Phone : 02226862195
Fax :
Mobile : 9819845533
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